Chief Marketing Officer Program
WHY ENROLL IN THIS PROGRAM?
Immersive 8-month learning for senior executives
In-person experience on the University of Miami campus.
Access to a worldwide ecosystem and network composed of Miami Herbert faculty members and senior executives.
LEARNING JOURNEY
The program offers new and immersive learning for current managers and high-potential leaders with measurable expertise who aim to become successful C-suite executives.
Address the strategic management of human resources through the efficient recruitment of candidates and integration of each individual's specific strengths.
Delve into consumer motivation, behavior, and data analysis for informed marketing strategies. It covers theories, research methods, and influencing consumer decisions.
Master the fundamentals of AI, leverage creative generative AI, and navigate the ethical adoption of AI for marketing success in today's data-driven landscape.
Discover key business concepts, from strategic planning's value impact to Customer Lifetime Valuation (CLV) for marketing optimization. Learn how marketing influences cash flow, efficiency, pricing, advertising, and profitability.
KEY TAKEAWAYS:
Training, development, management, and retention of cross-functional teams
Using emerging technology to tap into a global client base and streamline inter-and intra-organizational processes
Strategy planning and market segmentation
AI-driven media planning and content creation for advertising, as well as AI- and analytics- driven CRM
Using AI and analytics to develop effective and efficient pricing and revenue management
Using AI to enhance sales and distribution
Fostering customer retention, loyalty, and long-term value
MIAMI HERBERT BY THE NUMBERS
in Florida according to Poets & Quants' Best Undergraduate Business Schools of 2024 ranking.
in the United States for Custom Professional Education Programs in the Financial Times ranking.
in the world for Custom Executive Education Programs in the Financial Times ranking.
Less than 1% of the world's business schools have AMBA, EQUIS, and AACSB accreditation.
FACULTY
Assistant Professor, Management Department, Miami Herbert Business School
Dr. Valeria Alterman earned her PhD from the Warrington College of Business at the University of Florida. Her research and teaching interests relate to organizations' human re...
Department Chair and Professor of Marketing
Caglar Irmak is a Professor and the Department Chair of Marketing at Miami Herbert School of Business. Irmak earned his Ph.D. from Baruch College, City University of New York,...
Associate Professor of Marketing
Dr. Joseph Johnson is an Associate Professor of Marketing at Miami Herbert Business School and a member of the AI and Big Data Center at the University of Miami’s Institute fo...
ADMISSION PROCESS
Fill out the application form and then pay the non-refundable candidacy fee.
Our Admissions Department will evaluate your application.
Wait for the results from our Admissions Department. If you are accepted into the program, you will then be able to make a secure payment.
If you receive an offer of admission, you’ll have 72 hours to pay the enrollment fee and reserve your place.
WHAT IS INCLUDED IN THE FEE?
The program fee includes teaching fees, access to online course material, and transportation to the different activities taking place during the face-to-face events.
The program fee does not include accommodations during the on-campus week, travel expenses (e.g., domestic or international airfare, visa fees), or any other expenses unless explicitly stated otherwise.
FREQUENTLY ASKED QUESTIONS
This week is pivotal to your learning journey with us. You will meet and interact with program faculty and participants with whom you have engaged online over the past eight months. The experience will culminate in a memorable graduation ceremony.
We are reinventing executive education. Our online programs provide highly effective content delivered in a collaborative and engaging format that stays true to the quality of the Miami Herbert experience. As a participant, your learning journey will take place through one of the world's most innovative, technology-driven e-learning platforms.
Throughout the course, you will have opportunities, including discussion forums and the virtual student lounge, to connect with classmates and grow your network. Live sessions and webinars that unfold in an engaging and collaborative learning environment also allow you to ask questions, clarify doubts, and share information with your instructors, teaching assistants, and fellow participants in real time. The in-person week on campus is the ultimate venue for strengthening personal and professional ties that can last a lifetime.
To ensure your successful completion of the program, we will evaluate your progress based on the following criteria:
You will be required to carry out and submit assignments and participate in discussion forums.
Regular self-assessment tests will be conducted to evaluate your understanding of the course material and your ability to recall and apply key concepts.
You will be required to solve individual case studies that simulate real-world scenarios. Your approach, analysis, and proposed solutions will be evaluated to assess your critical thinking and problem-solving abilities.
You will need to maintain an average score of at least 80% for each module throughout the program.
Register now and boost your professional trajectory
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